The reality of running a massage practice

Less admin. Less stress. More massage.

Get booked online, finish your notes faster, and spend more time doing the work you love.

Booking links, paper intake forms, separate SOAP note apps, manual invoices, phone-tag for reminders: most massage practices are running five different tools to do the work one system should handle. Data lives in different places, forms get lost, invoices are written at 9pm after a full day of hands-on work.

The result is a second shift after the treatment day ends. Purpose-built practice software closes those gaps, designed for private wellness practices rather than hospital billing systems with features you’ll never touch.

Massage therapist managing practice administration
Everything your practice needs, connected

What your massage practice runs on every day, finally in one place.

Scheduling, digital client records, SOAP notes, intake forms, invoicing, and online booking. All linked together. Nothing entered twice.

Scheduling without the phone tag

Clients request appointments around the clock from your personal booking page. Automated email reminders cut no-shows before they happen, without you having to follow up manually.

Digital client records instead of paper files

Contact details, health history, treatment notes, and session files all in one centralized record per client. No hunting through folders. No re-reading illegible handwritten notes before a session.

SOAP notes that don’t eat your evening

Customizable SOAP note templates built for massage therapy. Set them up once, reuse them every session. Documentation stays complete and consistent without hours of catch-up work after hours.

Invoicing in three clicks

Create a professional invoice directly from any appointment. Send it by email as a PDF. No more Word templates, no more manual math, no more chasing clients for payment at checkout.

Digital intake forms before the first session

Send health history and consent forms before the appointment. Clients fill them out at home on any device. Answers go straight into the client record. No clipboard, no scanning, no re-entering.

Business numbers at a glance

Revenue trends, most-booked services, busiest days of the week. Everything your accountant needs, export-ready. No spreadsheets, no manual tallying at year-end.

SOAP Notes for Massage Therapists

SOAP notes that practically write themselves.

After every session, Ruana can walk you through a structured SOAP note with your own custom template. Less time documenting. Less risk of missing something. More time for what matters.

Custom SOAP templates

Build templates that match your modality, whether you do Swedish, deep tissue, sports, or prenatal massage. Document what’s relevant, skip what isn’t.

Invoice directly from the note

Once you complete a session note, generate and send the client invoice in one step. No switching between apps. No re-entering session details.

Treatment packages in one click

Save your most common service combinations as packages. Add them to any session without re-entering details each time.

For your team

Your front desk will love the difference.

When there’s less to search for, less to enter twice, and less to explain to clients at check-in, the whole practice day runs quieter. Ruana gives your team a single, clear view of everything happening in your practice.

Massage therapy front desk team working with Ruana

Fewer calls back and forth

Clients book, reschedule, and get reminders automatically.

No more double entry

Everything saved once, available everywhere.

A clear view of the full schedule

Everyone knows who’s coming in and when.

For your clients

Your clients notice when a practice runs smoothly.

Ruana doesn’t just make your admin easier. It creates a more professional first impression, from the moment a new client books online to the moment they walk through your door.

Book from their phone, any time

No calls, no waiting. Available 24/7.

Intake forms filled out before arrival

No clipboard, no waiting room paperwork.

Automatic appointment reminders

Fewer missed sessions. Less lost revenue.

Massage client booking online with Ruana
Free onboarding support

We set up Ruana with you, not just for you.

Switching practice software shouldn’t feel like a project. That’s why I help you get set up personally, from your first conversation to your first live appointment.

Rouzbeh Noroozy, co-founder of Ruana
Rouzbeh Noroozy Co-founder & your point of contact during onboarding
Set up your practice together

I help with your hours, services, staff, calendars, and booking page from day one.

Transfer your intake forms

I help you recreate your health intake forms, consent forms, and custom questionnaires in Ruana.

Import existing client records

If you have existing client data, I’ll help you bring it over cleanly via CSV import.

Personal migration planning

We plan the switch from your current system together, step by step, on your timeline.

See it in action

See how Ruana runs a massage practice in a few minutes.

A short walkthrough shows you the key workflows from start to finish. See for yourself whether Ruana fits the way you practice.

Ruana in under 5 minutes

Client records, calendar, SOAP notes, invoicing, and online booking in one quick tour of the software.

Built by practitioners, for practitioners

Ruana exists because no existing software actually fit.

Rouzbeh Noroozy is a chiropractor and manual therapist with 14 years of clinical experience, a Palmer College of Chiropractic West graduate, and co-founder of Ruana. He spent years using software that was either overbuilt for hospital settings, underbuilt for solo practices, or simply not designed with hands-on treatment workflows in mind.

Together with Anastasiia Noroozy, a medical graduate and practice manager at their shared Cologne clinic, he rebuilt the whole approach from the ground up. The result is software that reflects how a treatment day actually runs, not how a software engineer imagined it might.

Built from real practice experience Palmer College Graduate 14 years clinical experience Cologne, 4.9 stars on Google
14
Years in practice
4.9
Stars · 329 reviews
1-2h
To be fully set up
What practitioners are saying

Less admin. More time with clients.

Real experiences from massage therapists, chiropractors, and bodywork practitioners using Ruana every day.

★★★★★
“Finally a system that handles booking, notes, and invoices all in one place. I used to write invoices in Word at the end of every night. Now I click twice and it’s done.”
Licensed Massage Therapist · Solo practice · California
★★★★★
“The digital intake forms changed everything for new clients. They come in already filled out, I already know their history, and we can get straight to work.”
Sports & Deep Tissue Therapist · Two-person clinic · Texas
★★★★★
“No-shows dropped noticeably in the first month. The automatic reminders do what I used to spend thirty minutes a day doing manually.”
Massage Therapist · Solo practice · New York
24/7
Online booking
Clients book even while you’re in session. No more missed calls or call-back chains.
1
Connected system
Calendar, client records, SOAP notes, intake forms, and invoicing all in one place.
14
Days free trial
Full access to every feature, no credit card required. Try it with real clients.
Common concerns

Switching software sounds like a headache? Not with Ruana.

We know what a switch costs in time and stress. So we built the onboarding to make it as light as possible.

Try it before you commit

14 days of full access, no credit card required. Add your real clients, book real appointments, write real SOAP notes. Then decide whether Ruana belongs in your practice.

Your current system keeps running

You can test Ruana alongside whatever you use today. No forced cutover, no pressure. Switch when you’re ready, not when a deadline forces you to.

Up and running in 1 to 2 hours

Practice name, service list, booking page, first client record: most massage therapists are live faster than they expected. No training weeks, no IT setup, no tech support calls.

Bring your existing client list

CSV import is supported. Our team helps you with the migration at no extra cost. Ask us before you decide so we can walk you through exactly what the process looks like.

Built with HIPAA in mind

Ruana was designed with HIPAA compliance as a core requirement, including a Business Associate Agreement (BAA) and encrypted data storage. We recommend consulting a privacy attorney for your individual assessment.

Priced for solo practices

Ruana was deliberately priced so that modern practice software is accessible for independent therapists, not just multi-location clinics. No enterprise pricing. No hidden fees per feature.

Transparent pricing

The right plan for your practice.

Clear pricing for solo therapists and multi-practitioner clinics. Try free for 14 days, no credit card required.

Solo Plan

For independent massage therapists. Online booking, client records, SOAP notes, and invoicing in one system.

$35.99/mo
Cancel anytime · No contracts
  • Online booking page and appointment requests
  • Email appointment reminders
  • SMS reminders (pay only when you use them)
  • Digital intake and consent forms
  • SOAP notes and treatment documentation
  • Professional invoicing by email
  • Unlimited clients and appointments
  • Revenue reporting and export
Try free for 14 days

Costs less than one missed appointment, and saves hours every single week.

Prices in USD. Cancel anytime, no contracts, no setup fees.

Frequently asked questions

Questions about Ruana, answered directly.

Do I really need practice management software as a massage therapist?
Yes. Once you’re regularly seeing more than 10 to 15 clients, practice software pays for itself in time saved on scheduling, SOAP notes, intake forms, and invoicing. That’s time you can put back into treatments, or simply into finishing your day on time.
How long does setup take?
Most massage therapists are up and running in 1 to 2 hours. Your booking page, calendar, client records, and intake forms are ready the moment you register. No local installation, no IT setup.
What’s included in the free trial?
14 days of full access to every feature: online booking, client records, SOAP notes, digital intake forms, invoicing, and automated email reminders. No credit card required, no risk.
How is Ruana different from general booking apps like Acuity or Calendly?
General booking tools handle scheduling, and that’s it. Ruana is built for health and wellness practitioners who also need SOAP notes, digital health intake forms with consent language, professional invoicing, and HIPAA-compliant client records, all connected in one place.
Can I transfer my existing client data?
Yes. CSV import is supported. Our support team will help you migrate at no extra cost. Ask us before you switch so we can plan the smoothest possible transition.
Is Ruana HIPAA-compliant?
Ruana was built with HIPAA compliance in mind, including encrypted data storage on secure AWS servers and a Business Associate Agreement (BAA). For your individual compliance assessment, we recommend consulting a qualified privacy attorney or compliance specialist.
Does Ruana work on my phone or tablet?
Yes. Ruana is fully cloud-based and runs in any modern browser, on your desktop at the front desk, your tablet in the treatment room, or your phone between sessions. Nothing to install, nothing to update manually.
Are SMS reminders included?
Email reminders are included in both plans at no extra charge. SMS reminders are available at a low per-message rate of $0.01 per text, no monthly minimum. Turn them on only when you need them.
About the authors

Built by people who know what a full treatment day looks like.

Rouzbeh Noroozy - Chiropractor, Palmer West graduate, co-founder of Ruana
4.9 · 329 reviews
Rouzbeh Noroozy Chiropractor & Co-founder · Palmer West · UC Berkeley · 14 years clinical experience Rouzbeh Noroozy is a chiropractor and manual therapist with 14 years of clinical experience and co-founder of Ruana. He completed his undergraduate studies at UC Berkeley and earned his Doctor of Chiropractic degree from the Palmer College of Chiropractic West. As a practicing clinician and clinic owner, he knows firsthand what administrative tools actually help, and which ones just create more work. Ruana came out of that frustration.
Anastasiia Noroozy - Medical graduate, co-founder of Ruana
4.9 · 329 reviews
Anastasiia Noroozy Medical Graduate & Co-founder · 8 years practice management experience Anastasiia Noroozy is a medical graduate and co-founder of Ruana with 8 years of direct patient-facing experience managing their shared clinic in Cologne. She oversees day-to-day operations and knows every client-side workflow intimately, from first intake through ongoing care. That ground-level perspective shapes every feature Ruana builds and every decision about how the software should actually work.

Ready to get hours back every week? Start today.

14 days of full access, decide after. No credit card, no risk, no fine print. Online booking, client records, SOAP notes, and invoicing, finally in one place.

14 days free · No credit card · Cancel anytime · Up and running in 1 to 2 hours